Can You Be a Blog Writer?

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calendarAccording to Ignite Spot, 77% of Internet users read blogs, 6.7 million people blog on blogging sites, and 12 million people blog via social networks.

Blogging is clearly here to stay.

Though blogging is more of an art than a science, we can provide the repeatable parts of the process here. As you gain experience, you’ll make this process your own. You can follow the steps below to make sure your blogs have the essential components necessary to perform well:

  1. Know your audience
  2. Start with a working title to help you focus your content; retool it later to make it interesting
  3. Write a captivating introduction
  4. Organize your content
  5. Write the content
  6. Proofread

Describing a Blog Writer

As a blog writer, you must be fully aware of the fact that what you say is just as important as how you say it. Your tone and your writing style represent key elements of your work. So, ask yourself if you and your readers speak the same language.

You have many ways to answer this question. Yes, you may consider the literal meaning. Are you writing in a language shared by your audience? If yes, ask yourself if you and your readers share the same lingo, jargon, terminology, phrasing, etc. If you answer yes to this, then you have a pretty good start toward blog success.

Writing a Blog

When you begin writing, you must know two things: your audience and your purpose. Keep those in mind as you create your blog entries.

Knowing your Audience

Hopefully, your audience is compelled to read your work. They’ve visited the website for which you are writing, or they’re interested in whatever it is you’re promoting. Even so, many readers expect blogs to be both informative and somewhat entertaining. So, use your voice to your advantage: Focus on writing on a personal level with a conversational tone. This makes your content easier to read and people can actually relate to you, which is what you want. The results of an ample study on adult reading proficiency introduced by the U.S. Department of Education clearly indicates that the average American person still reads and assimilates information at a basic level. So you have to present your products or brand of services in a very concise, reader-oriented manner, without relying on unnecessary explanations or adornments that 7th or 8th graders couldn’t understand. (This is also just good technical writing practice.)

In terms of great copy, simple doesn’t equate to unremarkable. In blog writing, less is more, and a simpler writing style can be much more powerful and compelling than a complex one that could leave many of your readers in the dark. It’s better to write with content clarity.

Knowing your Purpose

Readers turn to blogs to find high-level information on topics they’re curious about. So, they aren’t looking for the greatest dissertation, white paper, theme, etc. As you write, keep in mind that your blog is probably a tool to generate visits to a website or purchases of a product or service. Your blog topics will relate to the products and services, so you want to fuel your readers’ curiosity about those topics, get them interested, and make them want to read further. That’s how you generate traffic.

Not sure how to do this? Take a look at what others are doing. With the millions of blogs and blog writers out there, you’ll likely find styles and voices you think will work, as well as those that won’t work for your purpose. It’s ok to mimic what you like! After a while, you’ll manage to find your own voice and elaborate or perfect your own web content writing strategy to keep your readers on your site.

Review the table below for the “Dos and Don’ts” of blog-writing:

When writing a blog, do When writing a blog, don’t
Find your focus. Know your audience, your niche, your expertise. Then stick to it! Set unrealistic goals. If you’re too busy to post daily, then choose a number you can realistically handle. Don’t set yourself up for failure. You’ll become more efficient over time.
Be relatable. Be yourself. Your voice will set you apart and keep your readers coming back. Limit your word count. If you have something to say, say it. Don’t worry about word count or antiquated perceptions that blogs should be short. Variety is the spice of life; so as long as you’re not boring your audience, they’ll keep reading.
Use links. Help your readers find great related content. This will increase your clicks and your search engine ratings. Make grammar mistakes. If you want readers to take you seriously, give it the professional attention to quality it deserves.
Use images. Take advantage of opportunities to provide visual interest to your readers. Be negative. Have you ever heard that you can catch more flies with honey? You’ll go a lot further by being positive, inspirational, and supportive to the community that you’re writing.
Use social media. Don’t be afraid to share your posts on Facebook, Twitter, LinkedIn, etc. Anything that makes it easier for readers to find you is a must! Write long paragraphs. Long blocks of text are hard for readers—to look at and to understand. So, break up your text into smaller chunks, use bullet points or images, and work in subheadings where you can.


And, if you still have questions about blogging, check out offers myriad resources to help you find the answers you need to begin your blog.